Scan the QR Code to Download the app

You will be redirected to respective app store
If you’re an aspiring or even a fast-growing D2C brand, you’ve probably had questions around hiring the right people for the job and growing your team to enable your business to scale to new heights.
Building the right team has been a point of struggle for most startup founders, however the right team has the potential to make the business worthwhile as well as successful in the long run.
In the second episode of the “Learn with Simpl” webinar series, we bring to you Chakradhar Gade of Country Delight and Neha Kanth of Clovia alongside Simpl’s Nitya Sharma as they take you through their journey in the Indian D2C space and try to answer questions around building a dream team for your business and help you tackle your hiring dilemma.
There’s no success without challenges
Chakradhar Gade talks about his aha moment and he saw an opportunity in the mass market of food essentials – delivering essentials to customers straight from the farmers.
It was not always easy going for Country Delight which was founded in 2013 and bootstrapped for a good part of the last 9 years. However, as Chakradhar emphasises, a good initial team made all the difference – sharing similar passion for the business. Now Country Delight is a household name, serving more than 2 million customers in the top 12-13 cities of India, simply because they chose to solve a deep rooted problem in India and remained persistent with the right people to navigate the ship.
Clovia is a lingerie brand that was founded way back when the term D2C didn’t exist. Intimate wear for women was sold over the counter – which didn’t make a lot of sense because these pieces were intimate and personal to women.
Neha Kanth’s aha moment came when she travelled to Germany and came across fitted intimate wear. This was when she realised that the problem in India was with the supply chain as well as how lingerie is sold over the counter. And now, 10 years later, Clovia is a household name in India’s womens’ wear market.
Key learnings:
Trust is a major factor
Food and intimate wear are two categories that require a lot of trust and building trust in D2C is a whole different ball game.
The importance of culture
As a company grows, it can be difficult to instil the right culture throughout. Some might even say that it’s not sustainable to build a great culture at scale. However, there are certains things you can do to ensure a good culture throughout.
The energy you carry as an entrepreneur or a founder is the energy you give out to your audience who are your employees.
“Entrepreneurs are like actors on a stage” – Neha Kanth
Wrapping up
The session ended with a Q&A session where Chakradhar Gade and Neha Kanth answered some of the questions from the attendees with regard to ESOPs, recruitment, organisational structure, delegation, etc.
To learn more insights such as these, watch the webinar recording now!
Scan the QR Code to Download the app
You will be redirected to respective app store