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In eCommerce, it’s important to standardise two major factors:
- Customer journeys
- Trust
Yes, in e-commerce it is important to standardize the customer journey to ensure a consistent and positive experience for all customers. On the other hand, customers also need to feel confident and secure about purchasing from a brand which further enhances their shopping experience and boosts loyalty.
We set foot in Ahmedabad for Chapter 9 of the D2C Unlocked after 8 Succesful chapters in Mumbai, Delhi, Kolkata and and Bangalore on the 4th of May, 2023.
In our first Ahmedabad chapter, we have a huge turnout of founders who had the opportunity to connect with their fellow founders, meet industry experts and gain valuable insights from an exciting panel discussion.
This chapter, our panel discussion featured great founders including Sulay Lavsi (Bummer), Siddhartha Nangia (Smytten) and Shaili Shah (Mortantra) who shared their experiences on customer acquisition and market research strategies.
Key Takeaways
- Standardizing the customer journey and building trust are key factors in the success of an e-commerce business. Customers expect a seamless experience from the moment they discover a product to the point of purchase and beyond. Standardizing the customer journey involves mapping out the different touchpoints and ensuring that the customer experience is consistent across all channels. Building trust is also important as it helps to establish credibility and encourages customers to return for future purchases.
- Differentiating and innovating in the D2C space can lead to breakthroughs and success. With the rise of D2C brands, it’s important to differentiate oneself from competitors by offering unique products or experiences. Innovation can also help to set a brand apart and attract customers who are looking for something new and exciting.
- Identifying unmet needs and catering to them can create potential for success. By understanding the needs of customers, businesses can create products and services that meet those needs. This can lead to a competitive advantage and help to establish a loyal customer base.
- Building a memorable and aspirational brand, coupled with excellent product offerings, is crucial for success in the market. A strong brand identity can help to differentiate a business and create an emotional connection with customers. Excellent product offerings are also important, as customers expect high-quality products that meet their needs.
- Establishing an emotional connection with customers and providing a great experience are important for customer retention. By providing a great experience, businesses can establish a loyal customer base that will return for future purchases. Establishing an emotional connection with customers can also help to create brand advocates who will recommend the business to others.