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India has technologically evolved over the years with more people using the internet and smartphones, the country is now witnessing a rise in online buying despite previously being skeptical about eCommerce – even in non-metro cities.
We were in Kolkata for Chapter 7 of D2C Unlocked, following six successful previous events.
In our first Kolkata Chapter, D2C founders had the opportunity to connect with their peers and other industry leaders, as well as gain valuable insights from experienced professionals in the industry.
This time around, our speaker panel featured industry leaders, including Sunil Saha, the founder of Blue Tea, Udayan Bubna, the co-founder of Miss Chase, Aishwarya Biswas, the founder of AULI, Sujata Chatterjee, the founder of Twirl.Store and Anurag Agrawal and Aditi Murarka, the founders of Nestasia – moderated by Megha Mathur of Simpl.
Key takeaways:
- Building a direct-to-consumer (D2C) brand in Kolkata comes with challenges, including changing traditional consumer mindsets, increasing competition, and finding skilled manpower.
- To be successful in a marketplace, focus on identifying and promoting your superstar product, listening to customer feedback, and being patient.
- To build trust with customers when starting a new business, focus on creating high-quality content, building a strong brand identity, and offering cash on delivery as a payment option.
- Using content as a mover is an effective way to build credibility, listen to customers, and make people love themselves more.