Chapter 5 of D2C Unlocked was held in Delhi, featuring industry leaders who shared their experiences and insights on building a successful D2C brand. The speaker panel included Bharat Sethi, the founder of Rage Coffee, Anshuk Aggarwal, the co-founder of ADYogi, and Jayant Rajan, the Agency Partner Manager at Meta.

The session started with Bharat, who discussed the importance of branding in product recognition and the strategies used by Rage Coffee to tackle bigger problems in the market. Followed by Anshuk, who shared how utilizing effective marketing strategies can help to increase the customer base.

Finally, Jayant emphasized the importance of understanding the unique features of the product and tailoring strategies accordingly before ending with a Q&A session from the audience.

Key Takeaways

• Sometimes, having a well-designed product may not be enough, in such cases, branding plays a crucial role in making the product stand out in a crowded marketplace.
• When scaling a business, it’s important to focus on solving real problems in the market related to sourcing, production, and distribution to make the product unique.
• To be cost-effective and efficient, it’s important to use the right marketing channels and places to reach potential customers and avoid wasting resources on channels that don’t yield results.
• The product’s content is the primary driver of its success, other factors come later.
• Rather than trying to replicate the strategies of other successful brands, it’s important to understand the unique features and characteristics of your product and tailor your strategies accordingly.