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The Direct-to-Consumer (D2C) market in India is booming, with 60% of the country’s 1.4 billion population under the age of 40 being potentially internet savvy and able to be targeted by D2C brands.
Chapter 4 of D2C Unlocked in Mumbai featured industry leaders including Trisha Vaidya (Dr. Vaidyas), Ninad Karpe (100x VC) and Sahil Gupta (MyMuse) who discussed their journeys, experiences, challenges and how they overcame them in the Indian D2C space.
The key takeaways from their conversation include
- The importance of the right research and identifying a problem that people are facing,
- Allowing customers to define the product
- Following market opportunities.
- How taking market share from other players is regressive – and great companies create their own market.
We also had a round of Q&As around making a decision between a marketplace and D2C. While reducing RTOs and CAC were discussed as major challenges for entrepreneurs in the Indian D2C space.