D2C Unlocked Chapter 7 : AAMAR Kolkata

 

India has technologically evolved over the years with more people using the internet and smartphones, the country is now witnessing a rise in online buying despite previously being skeptical about eCommerce – even in non-metro cities.

 

We were in Kolkata for Chapter 7 of D2C Unlocked, following six successful previous events. 

 

In our first Kolkata Chapter, D2C founders had the opportunity to connect with their peers and other industry leaders, as well as gain valuable insights from experienced professionals in the industry.

 

This time around, our speaker panel featured industry leaders, including Sunil Saha, the founder of Blue Tea, Udayan Bubna, the co-founder of Miss Chase, Aishwarya Biswas, the founder of AULI, Sujata Chatterjee, the founder of Twirl.Store and Anurag Agrawal and Aditi Murarka, the founders of Nestasia – moderated by Megha Mathur of Simpl. 

 

They shared their experiences and knowledge on building a successful D2C brand. They discussed the strategies and insights that helped them stand out among other brands and attract customers.

 

 

The AHA Moments

 

These are different stories of how successful businesses were founded, and each of them had their “aha moment” or realization that led them to start their business.

 

Blue Tea is a company that initially struggled to find its unique selling point. They believed that their product wasn’t very distinct, but they still wanted to launch it as it was the most affordable option. After launching in India, the USA, and Europe, they eventually achieved a valuation of 100 crore. It’s possible that their “aha moment” was realizing that they could succeed even without a completely unique product, as long as they found a way to market and sell it effectively.

 

Aishwarya, the founder of AULI, wasn’t enjoying her previous job but was passionate about skincare. People often asked her about her glowing skin, so she decided to turn that passion into a business. Her “aha moment” was likely when she realized that she could combine her love of skincare with her desire to start her own business.

 

Sujata had too many things piled up at home and wanted to put them to better use. She realized that upcycling products done by rural women could be a viable business idea, and it’s now embraced by consumers and organizations in bulk. Her “aha moment” could have been when she realized that she could solve a common problem in a way that was sustainable and socially responsible.

 

The founders of Miss Chase initially wanted to launch a lingerie brand but never got to selling that. Their “aha moment” came when they transformed from one brand to a house of brands. This allowed them to leverage resources, partnerships, and strategies to build more than one brand. Their realization was likely that diversifying their offerings could lead to more success than focusing on just one product.

 

Finally, the founders of Nestasia had a love for home decor, which eventually led them to start their own business after setting up three homes from scratch. Their “aha moment” could have been when they realized that they could turn their passion into a profitable business idea.

 

 

The challenges of building a brand in Kolkata 

 

Building a direct-to-consumer (D2C) brand in Kolkata, like in any other city, comes with its own set of challenges. One of the major hurdles is changing the traditional mindset of consumers who are more accustomed to buying from brick-and-mortar stores. This requires investing heavily in marketing and creating brand awareness to generate demand and establish trust among consumers.

 

Another challenge is the increasing competition in the D2C space. With the rise of e-commerce platforms, more brands are entering the market, making it harder to stand out and attract customers. This means that companies need to be innovative in their marketing strategies and find ways to differentiate their products from the competition.

 

However, Kolkata also presents many opportunities for D2C brands. It is a large and growing market, and the city has a strong entrepreneurial ecosystem with support from government agencies, accelerators, and incubators. This support can help new brands overcome the challenges they face and scale their operations quickly.

 

A significant challenge for D2C brands in Kolkata is finding and retaining skilled manpower. Many brands struggle to find and afford skilled talent that can help them scale their operations efficiently. This can result in delays in production, fulfillment, and customer service, which can harm the brand’s reputation and bottom line.

 

In summary, while building a D2C brand in Kolkata has its challenges, there are also opportunities to grow and succeed. To overcome these challenges, brands need to focus on building a strong brand identity, differentiating themselves from the competition, and finding innovative solutions to production and manpower challenges.

 

 

On Being Successful in Marketplaces

 

If you want to crack the marketplace game and become a successful seller, there are a few tips to keep in mind:

  1. Find your superstar product: In most cases, 99% of your sales will come from less than 1% of your products. That’s why it’s important to identify your superstar product, the one that drives most of your sales. Focus on promoting and improving that product to maximize your revenue.
  2. One or two products can make a major difference: Sometimes, a single product can make a huge difference in your sales. Keep an eye on the performance of each product and identify the ones that have the potential to become bestsellers.
  3. Listen to customer feedback: Customer reviews can provide valuable insights into what your customers like and dislike about your products. Use this feedback to improve your products and tailor them to your customers’ needs. Also, make sure to showcase your products in the best light possible through high-quality images and descriptions.
  4. Be patient: Building a successful marketplace business takes time and effort. Don’t expect overnight success, and be willing to put in the work required to grow your business. Stay persistent, continue to analyze your performance, and adjust your strategy as needed.

 

 

Solving for cold starts and building trust

 

When you’re starting a new business, one of the biggest challenges you’ll face is building trust with your potential customers. Here are a few tips to help you solve for cold starts and get people to trust your product when you’re starting out:

  • Content is a key driver of traffic: Creating high-quality content, such as blog posts, social media updates, and videos, can help you attract new customers and build trust with them. By providing valuable information and showcasing your expertise, you can demonstrate the value of your products and services and establish yourself as a trusted authority in your industry.
  • Trust takes time to build: Building trust is not something that happens overnight. It takes time, effort, and consistency to establish a good reputation and earn the trust of your customers. Focus on building a strong brand identity, providing excellent customer service, and delivering on your promises to create a positive customer experience.
  • Initially, a lot of COD orders: When you’re starting out, many customers may prefer to pay cash on delivery (COD) instead of paying upfront. This is because they are not yet familiar with your brand and may be hesitant to trust you with their money. Offering COD as a payment option can help you win over these customers and build trust over time.

 

 

Leveraging content

 

Using content as a mover is an effective way to drive traffic to your online store, build credibility, and establish a strong brand identity. Here are a few ways that content can help you achieve these goals:

  • Builds credibility: Creating high-quality content, such as blog posts, videos, and social media updates, can help you establish your expertise and build trust with your audience. By sharing valuable information and insights, you can demonstrate your knowledge and establish your brand as a credible authority in your industry.
  • Listening to your customers: Paying attention to customer feedback and using it to inform your content strategy can help you create content that resonates with your target audience. By understanding what your customers want and addressing their pain points, you can create content that is both informative and engaging.
  • Making people love themselves more: Ultimately, people don’t love brands – they love themselves. To succeed in the marketplace, your product or service must make people feel good about themselves and enhance their lives in some way. By creating content that focuses on the benefits of your product or service and how it can improve people’s lives, you can create a strong emotional connection with your audience and build a loyal customer base.

 

 

Key takeaways:

  • Building a direct-to-consumer (D2C) brand in Kolkata comes with challenges, including changing traditional consumer mindsets, increasing competition, and finding skilled manpower.
  • To be successful in a marketplace, focus on identifying and promoting your superstar product, listening to customer feedback, and being patient.
  • To build trust with customers when starting a new business, focus on creating high-quality content, building a strong brand identity, and offering cash on delivery as a payment option.
  • Using content as a mover is an effective way to build credibility, listen to customers, and make people love themselves more.

 

D2C Branding: Why is it important and how to optimize it?

 

Direct-to-consumer (D2C) brands sell their products or services directly to their customers. They don’t rely on middlemen, such as retailers, wholesalers, or distributors. They gain more control over their production, marketing strategies, and operations. This allows them to offer lower prices, higher quality, and better customer service by owning the customer experience.

 

 

However, brands that follow the d2c business model face many challenges in the competitive and crowded online market. They have to find and attract their target audience, stand out from their competitors, and build trust and loyalty with their customers. This is where branding comes in.

 

 

Building a brand is the process of creating a distinctive identity and personality for your D2C brand that reflects your values, mission, and vision. It also involves communicating your brand message and value proposition to your potential and existing customers through various channels and touchpoints.

 

 

Branding is key for D2C brands because it helps them to:

  • Branding is a powerful tool to increase awareness and recognition. It allows you to create a memorable name, logo, slogan, design, and style for your D2C brand. This will help you create a strong brand identity and stand out from other brands in your niche. It also helps you to increase your visibility and reach on various platforms such as social media, search engines, marketplaces, and even offline channels.
  • Building trust and credibility is key. Branding helps you create a positive reputation and image for your D2C brand. This shows potential customers your expertise, quality, and reliability. It also helps you to demonstrate your social responsibility, ethical standards, and customer satisfaction. By doing so, you can earn the trust and confidence of your customers and potential customers.
  • Create an emotional connection: Branding helps you to evoke positive emotions and associations with your D2C brand that resonates with your customer’s needs, wants, values, and aspirations. Creating a sense of community among customers is important. Customers with a shared interest or passion for your brand can build strong relationships. This can help to foster loyalty to your brand.
  • Increase loyalty and retention: Branding helps you to foster a loyal and engaged customer base that values your D2C brand and its products or services. It also helps you to encourage repeat purchases, referrals, reviews, feedback, and advocacy from your customers who become your brand ambassadors.

 

 

So how can you improve your branding for your D2C brand? Here are some brand strategies you can take:

  • Know your buyers: The first step is to understand who your ideal customers are, what they need, want, like, and dislike, how they communicate, what content they consume, where they hang out online and offline, etc. You can use tools such as buyer personas, surveys, interviews, analytics, etc. to gather this information.
  • Craft your brand narrative: The next step is to define your brand’s purpose, mission, vision, values, personality, tone of voice, etc. You can use tools such as brand archetypes, storytelling techniques
  • Design your brand identity: This third step involves creating a high-quality, consistent and coherent visual identity for your D2C brand. This includes elements such as a name, logo, color palette, typography, and imagery. You can use tools such as mood boards, style guides, logo generators, etc. to create this identity.
  • Communicate your brand message. This fourth step should focus on conveying your brand’s value proposition, benefits, and USP to your target audience. This can be done through various channels and touchpoints, such as a website, social media, email, blog, podcast, or video. You can use tools such as content marketing, SEO, social media marketing, email marketing, etc. to communicate this message.
  • Measure and optimize your brand performance. Monitor and analyze how your D2C brand is doing. Look at indicators such as awareness, recognition, trust, credibility, emotion, loyalty, and retention. You can use tools such as Google Analytics, social media analytics, customer feedback tools, etc. to measure this performance.

 

 

By following these steps, you can build a successful D2C brand in India and achieve greater success in the online market.

What is Return to Origin (RTO) and its Impact on your Business?

 

 

Return to Origin (RTO) is a term used in ecommerce businesses that refers to the process of returning undelivered or returned orders to the sender or the origin. RTO rates, or the percentage of orders that are returned to the origin due to failed delivery or customer returns, can have a significant impact on the operational and shipping costs of ecommerce businesses. In this blog post, we will explore what RTO is, why it matters to ecommerce businesses, and how businesses can reduce RTO rates to improve their bottom line.

 

Failed delivery and customer returns are the two main reasons why orders are returned to the origin. Failed delivery occurs when the courier is unable to deliver the order to the customer due to various reasons such as incorrect address, unavailability of the recipient, or refusal to accept the package.

 

On the other hand, customer returns occur when the customer is not satisfied with the product and wishes to return it to the seller. Both failed delivery and customer returns can result in additional shipping charges, reverse logistics costs, and operational expenses for ecommerce businesses.

 

 

The real cost of returns

 

Shipping charges can add up quickly, especially for businesses that offer free shipping. When an order is returned to the origin due to failed delivery or customer returns, the business incurs additional shipping charges to send the order again or to process the return.

 

Reverse logistics costs, which refer to the cost of handling returned orders, can also be significant. These costs include inspection, sorting, repackaging, and restocking of returned products. In addition, operational costs such as customer service, inventory management, and warehouse storage can also increase due to returned orders.

 

 

How can you reduce RTOs?

 

Reducing RTO rates can have a significant impact on the bottom line of ecommerce businesses. By reducing the percentage of orders that are returned to the origin, businesses can save on shipping charges, reverse logistics costs, and operational expenses. Here are some strategies that businesses can use to reduce RTO rates and improve their bottom line:

  1. Improve Product and Delivery Report: One of the most effective ways to reduce RTO rates is to improve the product and delivery report. This includes ensuring that the product descriptions are accurate and detailed, the product images are high-quality, and the delivery options are clearly communicated to the customer. Providing real-time delivery updates and tracking information can also help reduce RTO rates by increasing customer satisfaction and reducing the chances of failed delivery.
  2. Reduce Shipping Costs: Shipping costs can be a significant expense for ecommerce businesses. To reduce RTO rates, businesses can offer free shipping on orders above a certain value, use reliable couriers with a high success rate, and provide multiple delivery options such as express delivery, same-day delivery, and next-day delivery. Offering cash on delivery (COD) orders can also increase the chances of successful delivery, as customers are more likely to accept the package when they have already paid for it.
  3. Streamline Reverse Logistics: Reverse logistics can be a time-consuming and costly process for businesses. Businesses can reduce RTO rates by streamlining the process. Automated systems can be used to track and manage returns. Standard operating procedures for inspection and restocking should be implemented. Staff should be trained to handle returns efficiently. Using a third-party logistics provider (3PL) can also help businesses save time and money by outsourcing the reverse logistics process.
  4. Encourage Customer Feedback: Customer feedback is a valuable source of information for businesses looking to improve their products and services. By encouraging customers to leave feedback on their experience, businesses can identify areas for improvement and reduce the chances of customer returns. Offering incentives such as discounts or free gifts for leaving feedback can also increase customer engagement and loyalty.
  5. Return Policy Optimization: Businesses should also consider offering a return policy that is convenient for customers and provides a hassle-free return process. This should include a clear timeline for returns, a refund or exchange option, and an easy way to return items. Additionally, businesses should consider offering free return shipping to ensure that customers have an easy way to return items. This can help reduce the number of returns and improve customer satisfaction.

 

Conclusion

Ultimately, we hope you’ve learned more about Return To Origin (RTO) and its impact on your business. Watch our webinar on Supply Chain Management to learn more.

What Is D2C and D2C Meaning: What Is Direct to Consumer?

 

Direct to Consumer (D2C) is a term used to describe brands who sell directly to consumers and bypass traditional retail channels. The big benefits of D2C are more profitable margins and lower costs, but there are also risks involved in this approach. You need to carefully consider the implications of this approach and make sure it works for your brand!

Direct to Consumer (D2C) is a term used to describe brands who sell directly to consumers and bypass traditional retail channels.

 

Direct to Consumer (D2C) is a term used to describe brands who sell directly to consumers and bypass traditional retail channels. It’s also known as Digital Commerce or Direct-to-Consumer (DTC).

 

The idea behind D2C comes from the fact that consumers are increasingly turning away from shopping in physical stores, but they still want products tailored for them. They don’t want to go through the hassle of finding their favorite brands at a retailer near them–they want it delivered straight to their door!

 

If you’re thinking about starting your own business model like this, here are some things you should know:

The big benefits of D2C are more profitable margins and lower costs.

 

The big benefits of D2C are more profitable margins and lower costs. It is a great way to increase your profit margins, as you can start selling directly to consumers.

  • Lower costs: Direct-to-consumer means that you do not need any third-party distributors or middlemen in between you and the customer. This will help cut down on unnecessary expenses such as shipping fees and commissions for salespeople who sell your products through retail channels.
  • Higher margins: D2C allows you to set up an entirely new channel for marketing purposes and also gives an opportunity for better control over product quality at every stage – from production through distribution channels all the way back into your home office or warehouse!
  • This means that instead of spending money on inventory management (which includes hiring staff), they might just hire one person who would help manage orders rather than having four separate people handling each order individually; meaning less overhead costs overall which ultimately leads us back towards our first point above…

However, you need to carefully consider the implications of this approach and make sure it works for your brand.

 

For example, if you are a small business that sells directly to consumers only through an e-commerce platform or website, then D2C might be a good option for you. However, if your company has multiple storefronts or retail locations at which customers can purchase products in person (and thus does not rely on a third-party distributor), then D2C may not be feasible for your business model.

 

This is because D2C requires extensive scale-up infrastructure – including inventory management software; customer service technology; data storage systems; supply chain management tools (like SAP); etc., all of which will add complexity and cost pressure on top of what would already be required by any other distribution channel (eCommerce included).

D2C has become a popular way for brands to innovate – but it has its risks too!

 

Direct to consumer (D2C) is a growing trend in the retail world, with many brands using this method to grow their businesses. It’s certainly an exciting way for you as a business owner or brand owner to build your business and reach customers on multiple platforms. But before you dive into the world of direct-to consumer marketing, there are some things you should know about this emerging trend:

 

  • It requires a different kind of marketing strategy than traditional retail If you’re used to selling your products through third-party retailers, direct-to-consumer marketing is going to require a different approach.This is because you have more control over your customer’s experience with your brand, and how they interact with it on each platform. You’ll need to think about what kind of content you want them seeing when they visit the website or social media pages, for example – and make sure that this content aligns with their expectations from the brand!
  • You need to be prepared for the increased costs associated with D2C Marketing Direct-to-consumer marketing means that you’ll have to pay for advertising, shipping and other expenses on your own. This can be a great way to save money over time – but it also means that you’ll need to invest more upfront in order to start making money from your products.
  • It takes a lot of work: Direct-to-consumer marketing is all about getting to know your customers and making sure that you’re delivering the kind of content they want to see. It’s not just a matter of putting up a website and starting to sell; it’s also important to keep track of what works and what doesn’t so that you can adjust your strategy accordingly over time.
  • You won’t have access to the same kind of data as with an online store If you’re using an online store like Shopify, you can use their built-in analytics tools to see how people are interacting with your content and products – including which page they click on most often or what kind of content resonates most strongly with them.

Conclusion

We hope this article has helped you understand the term D2C. If you’re interested in learning more about how to implement it into your own business strategy,we suggest checking out our webinar on the subject.

D2C Performance Marketing | 6 Best Practices

In this blog, we’ll be discussing six effective best practices for D2C performance marketing. In today’s digital age, having a strong online presence is crucial for any brand to succeed. Performance marketing, which is a data-driven approach to marketing, can help D2C brands achieve their goals by increasing their online visibility, driving traffic to their website, and ultimately increasing sales.

In this blog, we will cover six key strategies that D2C brands can use to improve their performance marketing efforts. These strategies range from optimizing your website for conversions to leveraging social media to reach a wider audience. By implementing these strategies, D2C brands can improve their marketing ROI and achieve their business objectives.

So, if you’re a D2C brand looking to boost your online performance, stay tuned and let’s dive into the six best practices for performance marketing!

 

  • 🥅 Define clear goals and KPIs: Identify specific, measurable goals and key performance indicators (KPIs) to track the success of your performance marketing campaigns.
    Learn More…

  • ✔️ Use data to inform your strategies: Collect and analyze data to inform your targeting and optimization strategies. This will help you identify which tactics are working and which aren’t, and make adjustments accordingly.
    Some data reporting templates that can be helpful…

  • 👍 Optimize for conversions, not clicks: Rather than focusing on driving a high volume of clicks, focus on driving conversions (i.e. sales or leads) as this is the ultimate goal of performance marketing.
    These tools can help…
     

  • 🧪 Test and experiment: Test different ad formats, targeting options, and creative elements to see what resonates with your audience.
    Discover different ad formats…

  • 🎯 Leverage retargeting: Retargeting can help you reach users who have interacted with your brand in the past, and can be an effective way to increase conversions.
    Checkout this dynamic retargeting tool…

  • ⚒️ Monitor and adjust: Continuously monitor the performance of your campaigns, and make adjustments as needed to optimize results. This may include adjusting targeting, changing ad formats, or pausing underperforming campaigns.

 

5 Tried and Tested Omnichannel Strategies for D2C

 

Direct-to-Consumer (D2C) brands have exploded in popularity in recent years, offering customers a more convenient and personalized way to shop. With the rise of e-commerce, D2C brands have access to a range of channels to sell their products, from their own websites to marketplaces and social media. However, to truly succeed in today’s digital landscape, D2C brands must implement effective omnichannel strategies.

 

Omnichannel strategies refer to the integration of all available channels to create a seamless customer experience. This means that customers can engage with a brand through any channel they prefer, and the brand will be able to provide consistent and personalized service across all of them. In this blog, we will discuss how D2C brands can implement effective omnichannel strategies to maximize their customer engagement and loyalty.

 

  • Understand your customer journey: To develop an effective omnichannel strategy, D2C brands must first understand their customer journey. This means identifying all the touchpoints a customer has with a brand, from the initial discovery phase to the final purchase and beyond. By mapping out the customer journey, brands can identify the channels that customers prefer to use, the pain points they experience, and the opportunities for improvement. Checkout this tool to map your customer journey 
  • Create a consistent brand experience: A consistent brand experience is crucial to creating a seamless omnichannel experience. This means that all the touchpoints a customer has with a brand should look, feel, and sound the same. From the website to the social media channels to the physical store (if applicable), the brand should have a consistent look and feel that customers recognize and trust. Learn more about brand experience. 
  • Use customer data to personalize the experience: Personalization is key to building customer loyalty. D2C brands can use customer data to provide personalized recommendations, offers, and communications across all channels. This requires a robust data management system that integrates data from all channels and provides actionable insights. By personalizing the experience, D2C brands can increase customer satisfaction and drive repeat business. Dive deeper into personalization.
  • Enable seamless transitions between channels: Customers expect to be able to switch between channels seamlessly. For example, they may browse products on a website, read reviews on social media, and then make a purchase through a mobile app. D2C brands should enable these transitions by providing a consistent experience across all channels and ensuring that customer data is shared between them. This requires a robust omnichannel technology infrastructure that integrates all channels and enables smooth transitions. 
  • Provide outstanding customer service: Finally, D2C brands must provide outstanding customer service across all channels. This means being responsive to customer inquiries, providing timely updates on orders and shipments, and resolving any issues quickly and efficiently. Brands should also provide a range of customer service options, including chatbots, email, phone, and social media, to cater to different customer preferences. Try out this customer service tool.

 

In conclusion, omnichannel strategies are critical for D2C brands to succeed in today’s digital landscape. By understanding the customer journey, creating a consistent brand experience, personalizing the experience, enabling seamless transitions between channels, and providing outstanding customer service, D2C brands can build strong customer relationships and drive business growth. By implementing these strategies, D2C brands can ensure that they are delivering the best possible customer experience, regardless of the channel used.

D2C Unlocked Chapter 5 : Namaste Dilli

 

The COVID-19 pandemic has contributed to a change in consumer behavior and a surge in D2C brands in India. With more people using the internet and smartphones, the country is now witnessing a rise in online buying despite previously being skeptical about eCommerce.

 

We were back in Delhi for Chapter 5 of D2C Unlocked, following four successful previous events. At this Delhi Chapter, D2C founders had the opportunity to connect with their peers and other industry leaders, as well as gain valuable insights from experienced professionals in the industry.

 

This time around, our speaker panel featured industry leaders, including Bharat Sethi, the founder of Rage Coffee, Anshuk Aggarwal, the co-founder of ADYogi and Jayant Rajan, the Agency Partner Manager at Meta – moderated by Nitya Sharma, the CEO of Simpl, who shared their experiences and knowledge on building a successful D2C brand. They discussed the strategies and insights that helped them stand out among other brands and attract customers.

 

The Rage Journey

 

Bharat Sethi, the founder of Rage Coffee, discussed his entrepreneurial journey and the mistakes he made as a founder. He explained how coffee, although not a traditional or ancient beverage in Indian culture, has become a staple part of many morning routines. 

 

Bharat also mentioned that India is the world’s 6th largest coffee producer. He emphasized the importance of branding in product recognition and how the name “Rage” was chosen for their coffee brand. 

 

When asked what sets Rage Coffee apart from other brands in the market, Bharat explained that they focused on tackling bigger problems in the market such as sourcing, ingredients, and manufacturing techniques, and made difficult decisions about production and distribution rather than aiming for quick wins. This, along with the fundamental differentiation of their product, helps set Rage Coffee apart.

 

AdYogi’s Growth

 

Anshuk Aggarwal, Co-Founder of ADYogi, shared his experience of building a business from scratch and how it differs from scaling an existing one. He acknowledged that it can be challenging to acquire the first 100 customers in the early stages of a business, but that utilizing effective marketing strategies can help to increase the customer base. 

 

He also mentioned how paid marketing channels such as Meta helped in getting the products recognized among customers. Anshuk also highlighted the importance of the quality of content and products in building a strong brand and competing with both local and global players.

 

He also emphasized that content is the driving force that can push the product forward, and a business becomes stronger when customers speak positively about it.

 

Meta’s Thoughts

 

Jayant Rajan, Agency Partner Manager at Meta, discussed the competitive nature of the market and emphasized that different strategies work for different products – emphasizing that it is important to understand the unique features and characteristics of the product you are launching and not to try to replicate the success of other brands. 

 

He also suggested that new brands should focus on both short-term profit and customer loyalty. While the customer acquisition cost (CAC) may be higher initially, the lifetime value of the customer will be higher, which leads to increased margins and cost-cutting in return on investment (ROI) and marketing. Jayant also talks about the importance of targeted marketing efforts to the right TG.

 

Key Takeaways:

 

  • Sometimes, having a well-designed product may not be enough, in such cases, branding plays a crucial role in making the product stand out in a crowded marketplace.
  • When scaling a business, it’s important to focus on solving real problems in the market related to sourcing, production, and distribution to make the product unique.
  • To be cost-effective and efficient, it’s important to use the right marketing channels and places to reach potential customers and avoid wasting resources on channels that don’t yield results.
  • The product’s content is the primary driver of its success, other factors come later.
  • Rather than trying to replicate the strategies of other successful brands, it’s important to understand the unique features and characteristics of your product and tailor your strategies accordingly.

 

Register for Chapter 6 in Bangalore, this Febrauary here…

 

5 Ways to Optimize Your Product Pages

When we think of optimization for D2C businesses, product pages take the spotlight because the whole purpose of these pages is to provide a wealth of information to potential customers and help them decide whether they’re making a purchase or not.

Is that not reason enough to ensure that these pages are optimized?

Here are some pointers to keep in mind when for you’re evaluating the optimization of your product pages:

>  Address your customers’ pain points: Make your product page about solving your customers’ problems and not about your brand because most customers make a purchase to solve a problem or make life easier and not simply because they love a brand. It also helps if you can establish your product as the best solution to a problem by sharing customer stories, statistics and anything else that customers might derive direct value from.

> Ensure your website loads lightning fast: Statistics show that 40% of eCommerce shoppers don’t wait for more than 3 seconds for a page to load before they choose to leave a website. You can retain a huge chunk of customers by just optimizing your website for speed – check what’s wrong by running a simple assessment for free on GTmetrix or PageSpeed Insights and optimize for those issues.

Test your loadspeed now

> Experiment with exit intent pop-ups: It’s a misconception that a brand loses out on a potential customer as soon as they click on the exit button. However, exit intent pop-ups serve that exact purpose. Experiment with these pop-ups to incentivize customers with offers or exclusive deals to make a purchase as soon as they decide to leave a page or even hover near the exit button.

Look at some interesting exit pop-ups

> Mobile friendliness is not optional anymore: Mobile eCommerce holds a 72% market share in 2022, which is why it is extremely important for you to ensure that your store is mobile friendly because a poor user experience can be a major turn off for potential customers.

How good is the mobile-friendliness of your store?

 

 

> Build trust with product page elements: Product reviews and testimonials can go a long way in building trust with potential customers. Most customers read reviews before taking a dive. Feature social media posts, star ratings, user reviews, etc, on your product pages to ensure that your existing customers advocate for your products, helping potential customers convert.

5 Ways to Supercharge D2C Growth

The D2C space has been booming in India with over 5000 E-commerce D2C brands. The competition is steep and is on an increasing slope and as a D2C brand, you must do what it takes to ensure your business stands out from the rest. That is why we’ve identified 5 key points to keep in mind for when it comes to D2C startup growth.

 

> Personalization for the win:

The increase in the number of shoppers and stores online have made things very generic – this is a huge opportunity for businesses to make a difference with a little personalization which can go a long way in helping you stand out. A friendly message, calling out your customers’ name or even location based personalization with your marketing communications can improve your customers’ experience and even improve brand recall and conversions.

>  Automation can release a huge burden:
D2C businesses like yours have the potential to grow rapidly which means you need to focus on what really matters. Automating the more menial tasks such as marketing, workflows, reporting, etc, can allow you to do more in less time whilst reducing the risk of human error.

>  Pay attention to your buyers’ journey and map out your buyer persona:
Map out your customers’ entire journey to highlight friction points as well as identify opportunities for personalization. Something as small as removing an unnecessary step in your customer journey can go a long way with improving your customer experience. Additionally, ensure you have a stronghold on your buyer persona and highlight pain points, challenges and anything else you can gather about your ideal customer. The more your refine and define your ideal customer, the easier it becomes to relate to them and help them make a purchase decision.

>  Mobile first is the way to go:
Global statistics show that 56% of online sales happen on mobile sites, which makes it utterly important that your customer has a great experience on mobile as well. Optimizing your website to be mobile-first will ensure your site is more user-friendly and improve customer experience and attract more clicks and improve conversions.

Optimize payments and checkout

Payments have the potential to cause the most amount of friction for your customer, which is why it can be a crucial aspect of converting your customers as well. Having multiple payment options including credit/debit cards, UPI, COD and even a BNPL option for your customers makes it more likely for them to make a payment faster than if they have limited options.

 

5 Must-Have Shopify Apps to Elevate Your Post Purchase Experience

 

A seamless post-purchase experience can go a long way in enhancing your customers’ last mile. This is why we’ve curated a little list of Shopify apps that help elevate your customers’ post purchase experience and keep them coming back to you 🔄💯

 

> 🛍️Turn shoppers into brand advocates with Smile.io

Every customer loves a good rewards program and that’s where Smile.io comes in, providing easy-to-use reward programs to help D2C brands transform their one-time sales into repeat customers. Explore the app…

 

> 🎧Leverage support to increase sales with Gorgias

Quality of support can be the difference between a million dollar brand and a future billion dollar brand, this makes it crucial to pick the right helpdesk tool for your business. Gorgias offers a multi-channel helpdesk while allowing merchants to manage it all from one dashboard, giving support agents a unified view of their customers. Explore the app…

 

> 🚚📦Optimize your shipping experience with Pickrr

Pickrr is a logistics aggregator that partners with leading courier companies to make shipping faster, easier and cost-effective for our clients. It helps businesses scale rapidly by streamlining shipping and order fulfilment. It will help you manage your deliveries across multiple carriers on a single dashboard to make your shipping experience affordable and hassle-free. Explore the app…

 

> 🔔Create a seamless delivery experience with Aftership

The wait before their product is delivered can be the most anxious time for any online shopper. Keeping them engaged during this phase can help reduce their anxiety and give them a pleasant delivery experience. With Aftership you can keep your customers informed with timely shipping notification as well as provide them with a branded tracking page in case they ever want to know the whereabouts of their delivery. Explore the app…

 

> 🔙Seamless returns can increase customer loyalty with Return Prime

We often underestimate how important it can be to build trust and loyalty and how seamless returns can make customers come back to you. With Return Prime, you can manage all your returns, exchanges and refunds at one place – and it is self-serve, which means your customers can do it on their own, helping you reduce your support queries. Explore the app…

 

> ⭐⭐⭐⭐⭐Let your customers speak their mind with Reviews.io

E-Commerce businesses can benefit from review collection – your future customers will research your company online before even arriving at your website so it’s important to maintain a consistent reputation everywhere. Moreover, word-of-mouth is great for business, which is why Reviews.io’s product allows you to monitor and grow your online brand through review collection and management. Explore the app…