Increasing AOV and Conversions for D2C Brands


As a D2C Founder, you want to increase revenue. One of the best ways to do this is to increase your average order value (AOV) and conversions. In this blog, we’ll look at some statistics and strategies to help you achieve these goals.



First, let’s define AOV and conversions. AOV stands for Average Order Value. It is the average money spent per transaction by a customer. Conversions are the percentage of visitors to your website that perform a desired action, such as making a purchase.

  • Offer Bundles and Discounts

One effective way to increase AOV is to offer product bundles and discounts. Product bundles can encourage customers to buy more items by offering a discount when they purchase multiple products together. Discounts are an incentive for customers to spend more. They offer a percentage off the purchase when a certain amount is spent.

According to a study by Invesp, 60% of shoppers say that discounts and offers influence their purchase decisions. Additionally, a study by Shopify found that offering bundles can increase revenue per customer by up to 60%.

  • Use Upselling and Cross-Selling Techniques

Another way to increase AOV is to use upselling and cross-selling techniques. Upselling is the practice of persuading customers to purchase a more expensive version of a product. Cross-selling, on the other hand, involves suggesting related products that could be useful to the customer.

According to HubSpot, upselling can increase revenue by up to 10-30% per transaction, while cross-selling can increase AOV by 3-15%.

  • Optimize Your Website

Optimizing your website is critical for increasing conversions. One important factor is page load speed. According to a study by Google, the probability of a mobile site visitor bouncing increases by 113% if it takes more than three seconds to load.

It’s important to make sure your website is mobile-friendly. Additionally, product descriptions should be clear and concise. Lastly, customer reviews can provide social proof.

  • Use Personalization and Segmentation

Personalization and segmentation are two strategies that can improve conversions. Personalization means customizing your messages and products to each customer, based on their behavior and preferences. Segmentation involves dividing your audience into smaller groups, based on similar features.

A study by Epsilon revealed that personalized emails have an average open rate of 29.3%. This is significantly higher than the open rate for non-personalized emails, which is 22.2%. Additionally, a study by HubSpot found that segmented email campaigns have a 14.31% higher open rate than non-segmented campaigns.

  • Implement Abandoned Cart Emails

Abandoned cart emails are a powerful tool for recovering lost revenue. A study by SaleCycle found that abandoned cart emails have an average open rate of 45%. They also have a click-through rate of 21%. Additionally, these emails can recover up to 10% of lost sales.

  • Optimize Your Checkout Process

Optimizing your checkout process can also improve conversions. According to a study by Baymard Institute, the average cart abandonment rate is 69.57%. Some common reasons for cart abandonment include unexpected shipping costs, complicated checkout processes, and lack of trust in the website.

Consider offering free shipping or flat-rate shipping to optimize your checkout process. Simplify the checkout process for customers. Display trust badges or security seals to reassure customers.



In conclusion, increasing AOV and conversions is critical for the success of your e-commerce business.

  • Implement strategies like bundles, discounts, upselling, cross-selling, and website optimization.
  • Use personalization and segmentation to tailor experiences. Send abandoned cart emails to maximize sales.
  • Finally, optimize your checkout process to drive revenue growth and improve customer experience.

15 May, 2023