9 Tested Social Media Strategies for D2C Brands


Social media has transformed the way businesses operate, especially for Direct-to-Consumer (D2C) brands. With billions of active users worldwide, social media platforms offer unparalleled opportunities to connect, engage, and convert customers. In this blog post, we will explore effective strategies for leveraging social media to propel your D2C brand’s success, supported by compelling statistics.



1) Define Your Social Media Strategy

Before diving into social media, define your brand’s objectives and target audience. Determine which platforms align with your audience’s preferences. For example, if your target audience is predominantly younger, focus on platforms like Instagram or TikTok.


Interesting Stat: According to Statista, 33.4 % of the total Indian population.



2) Craft Compelling Content

Creating engaging and valuable content is essential to capture and retain your audience’s attention. Share informative posts, tutorials, behind-the-scenes glimpses, and user-generated content (UGC) to establish a genuine connection with your followers.


Interesting Stat: Social Media Today reports that UGC posts generate a 28% higher engagement rate than standard brand posts.



3) Utilize Influencer Marketing

Influencer marketing can be a powerful tool to expand your reach and build trust among potential customers. Collaborating with relevant influencers enables you to tap into their loyal following and leverage their credibility.


Interesting Stat: According to a survey by Influencer Marketing Hub, businesses earned an average of $5.78 in earned media value for every dollar spent on influencer marketing.



4) Engage with Your Audience

Social media is a dynamic platform that allows direct interaction with your customers. Actively respond to comments, messages, and mentions promptly. Encourage conversations, run polls, and ask for feedback to foster engagement and build a loyal community.


Interesting Stat: Smart Insights found that 71% of consumers who have a positive experience with a brand on social media are likely to recommend it to others.



5) Leverage Data and Analytics

Data-driven decision-making is key to optimizing your social media strategy. Utilize analytics tools to gain insights into your audience’s preferences, engagement patterns, and demographics. Identify peak engagement times, top-performing content, and areas for improvement.


Interesting Stat: Hootsuite reports that 54% of social marketers use social analytics tools to understand their audience better.



6) Embrace Visual Storytelling

Visual content has a profound impact on social media platforms. Utilize high-quality images, videos, and infographics to captivate your audience’s attention. Visual storytelling evokes emotions, enhances brand recall, and drives engagement.


Interesting Stat: HubSpot reveals that tweets with images receive 150% more retweets than text-only tweets.



7) Paid Advertising and Retargeting

Paid social media advertising enables you to amplify your reach and target specific demographics. Utilize advanced targeting options to reach your ideal customers. Additionally, retargeting campaigns allow you to reconnect with users who have previously shown interest in your brand.


Interesting Stat: WordStream reports that Facebook ads have an average click-through rate (CTR) of 1.33% for the e-commerce industry.



8) Collaborate with User-Generated Content (UGC)

Encourage your customers to create and share content featuring your products or brand. UGC fosters authenticity, builds trust, and increases engagement. Showcase UGC on your social media platforms to strengthen your brand’s credibility.


Interesting Stat: Stackla reports that 86% of millennials believe that UGC is a good indicator of the quality of a brand or service.



9) Stay Agile and Experiment

The social media landscape is ever-evolving. Stay up to date with emerging trends, platform updates, and changing algorithms. Experiment with new features, formats, and strategies to keep your brand fresh and relevant.


Interesting Stat: Buffer’s State of Social Media report highlights that 73% of marketers agree that social media marketing has been effective for their business.





Social media presents a goldmine of opportunities for D2C brands to connect with their target audience, drive conversions, and foster brand loyalty. By crafting a well-defined strategy, creating compelling content, engaging with customers, leveraging influencers, analyzing data, and staying agile, your brand can unlock the true potential of social media marketing.


Embrace these strategies, supported by the aforementioned statistics, to propel your D2C brand towards unprecedented success in the digital era.

D2C vs B2C Business Model: Understanding the Differences


Today’s business landscape is constantly changing. Companies are exploring new strategies and models to increase their sales and efficiently reach their target audience.


Two business models have become popular in recent years. These are Direct-to-Consumer (D2C) and Business-to-Consumer (B2C) models. They have gained significant traction.


Both models involve selling products directly to consumers. However, they differ in several ways. These include sales channels, profitability, marketing strategies, and customer service. In this blog post, we will delve into the differences between these two models and highlight their respective advantages and challenges.



Sales Channels:


One of the primary distinctions between D2C business model and B2C business model lies in the sales channels they employ. D2C companies focus on selling their products directly to consumers, primarily through online stores and their websites. D2C brands can create a more direct connection with customers by removing middlemen and retail stores. This gives them the opportunity to gain useful knowledge about customer preferences and buying behavior.


B2C companies often use many different distribution channels to sell their products. These include retail stores, e-commerce platforms, and third-party marketplaces. All of these are aimed at consumers.


B2C companies can use a multi-channel approach to reach more people. This also enables them to benefit from the existing customer base of their retail partners.





When it comes to profitability, D2C models have a significant advantage over traditional B2C models. By removing the middlemen and selling directly to consumers, D2C companies can achieve higher profitability margins. They can reinvest these savings into product innovation, marketing, and customer service, thereby enhancing their overall value proposition.



Marketing Strategy:


D2C brands often prioritize building a strong online presence and employ digital marketing strategies to engage with their target audience. They leverage social media platforms, influencer partnerships, and content marketing to create brand awareness, generate leads, and drive conversions. D2C companies are known for their agile marketing strategies, allowing them to quickly adapt to market trends and consumer preferences.


B2C companies often use digital marketing techniques. They also have a wide range of traditional marketing methods, including television, radio, and print media.


They aim to target a wide range of consumers. To do this, they use market research and segmentation. This helps them create customized messages and campaigns.



Customer Service:


In terms of customer service, D2C companies have a unique advantage. They have full authority over the customer journey, from pre-purchase to post-purchase. This allows them to give a personalised and continuous experience. D2C brands prioritize customer satisfaction and often have dedicated customer support teams to address queries, concerns, and provide timely assistance.


B2C companies prioritize customer service. However, they may struggle to maintain consistency and personalization. This is due to the involvement of multiple distribution channels and potential third-party partners.



Brand Loyalty:


D2C brands often excel in fostering brand loyalty among consumers. By establishing direct relationships and engaging with customers through personalized experiences, D2C companies can create a strong emotional connection. This connection can lead to increased customer loyalty, repeat purchases, and brand advocacy.


B2C companies may struggle to create the same level of customer loyalty as D2C brands. This is especially true for companies that have an existing physical retail presence. B2C companies can use their wider distribution channels to reach more people. This may allow them to take advantage of the brand loyalty associated with well-known retail stores.



Market Presence:


D2C companies have become more popular in recent years. However, they still make up a smaller part of the market than B2C companies. B2C models have long been the traditional approach to consumer sales and continue to dominate various industries.


The D2C market is growing quickly. Several startups have disrupted traditional supply chains and established their own place in the market.





In conclusion, the D2C and B2C business models offer distinct advantages and challenges. D2C models provide higher profitability margins, enable direct customer relationships, and foster brand loyalty through personalized experiences. They leverage digital marketing strategies and online stores to reach their target audience effectively.


B2C models use multiple distribution channels. This gives them a wider market reach. It also enables them to take advantage of existing brand loyalty for retail stores.


The decision between D2C and B2C models depends on numerous elements. These include the type of product, the intended customers, the industry’s operations, and the company’s objectives. Companies must assess several factors when selling products directly to consumers. They must determine the best business model to achieve growth and success in their markets.

Increasing AOV and Conversions for D2C Brands


As a D2C Founder, you want to increase revenue. One of the best ways to do this is to increase your average order value (AOV) and conversions. In this blog, we’ll look at some statistics and strategies to help you achieve these goals.



First, let’s define AOV and conversions. AOV stands for Average Order Value. It is the average money spent per transaction by a customer. Conversions are the percentage of visitors to your website that perform a desired action, such as making a purchase.

  • Offer Bundles and Discounts

One effective way to increase AOV is to offer product bundles and discounts. Product bundles can encourage customers to buy more items by offering a discount when they purchase multiple products together. Discounts are an incentive for customers to spend more. They offer a percentage off the purchase when a certain amount is spent.

According to a study by Invesp, 60% of shoppers say that discounts and offers influence their purchase decisions. Additionally, a study by Shopify found that offering bundles can increase revenue per customer by up to 60%.

  • Use Upselling and Cross-Selling Techniques

Another way to increase AOV is to use upselling and cross-selling techniques. Upselling is the practice of persuading customers to purchase a more expensive version of a product. Cross-selling, on the other hand, involves suggesting related products that could be useful to the customer.

According to HubSpot, upselling can increase revenue by up to 10-30% per transaction, while cross-selling can increase AOV by 3-15%.

  • Optimize Your Website

Optimizing your website is critical for increasing conversions. One important factor is page load speed. According to a study by Google, the probability of a mobile site visitor bouncing increases by 113% if it takes more than three seconds to load.

It’s important to make sure your website is mobile-friendly. Additionally, product descriptions should be clear and concise. Lastly, customer reviews can provide social proof.

  • Use Personalization and Segmentation

Personalization and segmentation are two strategies that can improve conversions. Personalization means customizing your messages and products to each customer, based on their behavior and preferences. Segmentation involves dividing your audience into smaller groups, based on similar features.

A study by Epsilon revealed that personalized emails have an average open rate of 29.3%. This is significantly higher than the open rate for non-personalized emails, which is 22.2%. Additionally, a study by HubSpot found that segmented email campaigns have a 14.31% higher open rate than non-segmented campaigns.

  • Implement Abandoned Cart Emails

Abandoned cart emails are a powerful tool for recovering lost revenue. A study by SaleCycle found that abandoned cart emails have an average open rate of 45%. They also have a click-through rate of 21%. Additionally, these emails can recover up to 10% of lost sales.

  • Optimize Your Checkout Process

Optimizing your checkout process can also improve conversions. According to a study by Baymard Institute, the average cart abandonment rate is 69.57%. Some common reasons for cart abandonment include unexpected shipping costs, complicated checkout processes, and lack of trust in the website.

Consider offering free shipping or flat-rate shipping to optimize your checkout process. Simplify the checkout process for customers. Display trust badges or security seals to reassure customers.



In conclusion, increasing AOV and conversions is critical for the success of your e-commerce business.

  • Implement strategies like bundles, discounts, upselling, cross-selling, and website optimization.
  • Use personalization and segmentation to tailor experiences. Send abandoned cart emails to maximize sales.
  • Finally, optimize your checkout process to drive revenue growth and improve customer experience.

D2C Unlocked Chapter 9 : AAPNU GUJARAT


In eCommerce, it’s important to standardise two major factors:

  • Customer journeys
  • Trust


Yes, in e-commerce it is important to standardize the customer journey to ensure a consistent and positive experience for all customers. On the other hand, customers also need to feel confident and secure about purchasing from a brand which further enhances their shopping experience and boosts loyalty.


We set foot in Ahmedabad for Chapter 9 of the D2C Unlocked after 8 Successful chapters in Mumbai, Delhi, Kolkata and and Bangalore on the 4th of May, 2023.


In our first Ahmedabad chapter, we had a huge turnout of founders who had the opportunity to connect with their fellow founders, meet industry experts and gain valuable insights from an exciting panel discussion.


This chapter, our panel discussion featured great founders including Sulay Lavsi (Bummer), Siddhartha Nangia (Smytten) and Shaili Shah (Mortantra) who shared their experiences on customer acquisition and market research strategies.


The AHA Moments


Every founder has their own unique story and of course and ‘aha moment’ or moment of realisation on their journey towards building a successful business.


Bummer is a direct-to-consumer (D2C) brand that started with a mission to make underwear fun. The founders noticed that there wasn’t much innovation or excitement in the underwear category, so they decided to shake things up. They used the advantages of D2C to bring their vision to life, connecting directly with consumers to get feedback and improve their offerings. Their success really highlights how important it is to differentiate and innovate in the D2C space, and how even navigating through a stagnant category can lead to breakthroughs and success.


Shaili’s inspiration for Mortantra came from her own experience as a bride. She didn’t want to spend a lot of money on jewellery, and realized there was a gap in the market for affordable gold pieces. She traveled around and made a few sets of jewellery, which quickly gained popularity among the masses. However, the unique nature of the business made e-commerce a challenge, as jewellery requires a personal touch. Even after 6 years, the Mortantra team is still working on finding ways to overcome this challenge. Despite the niche nature of the business, Shaili’s AHA moment highlights the potential for success in identifying unmet needs and catering to them.


Siddhartha, the founder of Smytten, had a personal goal to start his own business before turning 40. Although he began planning in 2009, Smytten officially launched in 2015. The company’s AHA moment came from the realization that there were other channels that could help brands acquire customers beyond traditional performance marketing. Smytten provided a platform for brands to showcase their products and reach new audiences. This innovative approach has paid off, as the company has raised over 200 crores in funding over the years.


On Creating a Category and Customer Acquisition


  • Strong brand recall is crucial for success in the market.
  • Building a memorable and aspirational brand can be a challenging task.
  • Customers can be divided into two categories: impulse buyers and those who save products for later.
  • The first group tends to make more direct purchases while the second group, mainly from tier 2 and tier 3 markets, requires a more customized approach.
  • A strong brand, coupled with excellent product offerings, is a winning combination.
  • To achieve growth, focus on retaining existing customers, not just acquiring new ones.


On Retention


  • Establish an emotional connection between customers and the brand to capture the market.
  • This connection is built on the emotional idea behind the brand, which is the story that attracts customers.
  • Don’t rely solely on advertising and platforms to acquire customers.
  • Storytelling is a powerful tool that can be used to establish an emotional connection with customers and capture the market more meaningfully.
  • Providing a great experience is crucial for customer retention.
  • This is especially important for products that aren’t easily announced.
  • Effective strategies include minimizing the rate of return-to-origin (RTO), highlighting the packaging, and creating a memorable first impression.
  • Customers tend to associate the brand with the initial experience.
  • A great experience doesn’t have to be expensive.


The Smytten Numbers


Smytten is a platform that serves 15 million consumers, with 5 million monthly active users. The initial one million users were the hardest to acquire, with a strong focus on delivering an exceptional customer experience. The next 6 million users were obtained through increased spending, while the last 8 million were acquired through referrals and partnerships, including roadshows and offline marketing. 


Only 30% of users were acquired through traditional means. During tough market conditions, the focus was on acquiring more users, despite a high cost of customer acquisition. The platform uses data from multiple sources, including demographics and algorithms, to provide the best possible user experience and succeed in the market.


Key Takeaways


  • Standardizing the customer journey and building trust are key factors in the success of an e-commerce business. Customers expect a seamless experience from the moment they discover a product to the point of purchase and beyond. Standardizing the customer journey involves mapping out the different touchpoints and ensuring that the customer experience is consistent across all channels. Building trust is also important as it helps to establish credibility and encourages customers to return for future purchases.
  • Differentiating and innovating in the D2C space can lead to breakthroughs and success. With the rise of D2C brands, it’s important to differentiate oneself from competitors by offering unique products or experiences. Innovation can also help to set a brand apart and attract customers who are looking for something new and exciting.
  • Identifying unmet needs and catering to them can create potential for success. By understanding the needs of customers, businesses can create products and services that meet those needs. This can lead to a competitive advantage and help to establish a loyal customer base.
  • Building a memorable and aspirational brand, coupled with excellent product offerings, is crucial for success in the market. A strong brand identity can help to differentiate a business and create an emotional connection with customers. Excellent product offerings are also important, as customers expect high-quality products that meet their needs.
  • Establishing an emotional connection with customers and providing a great experience are important for customer retention. By providing a great experience, businesses can establish a loyal customer base that will return for future purchases. Establishing an emotional connection with customers can also help to create brand advocates who will recommend the business to others.