When we think of optimization for D2C businesses, product pages take the spotlight because the whole purpose of these pages is to provide a wealth of information to potential customers and help them decide whether they’re making a purchase or not.
Is that not reason enough to ensure that these pages are optimized?
Here are some pointers to keep in mind when for you’re evaluating the optimization of your product pages:
> Address your customers’ pain points: Make your product page about solving your customers’ problems and not about your brand because most customers make a purchase to solve a problem or make life easier and not simply because they love a brand. It also helps if you can establish your product as the best solution to a problem by sharing customer stories, statistics and anything else that customers might derive direct value from.
> Ensure your website loads lightning fast: Statistics show that 40% of eCommerce shoppers don’t wait for more than 3 seconds for a page to load before they choose to leave a website. You can retain a huge chunk of customers by just optimizing your website for speed – check what’s wrong by running a simple assessment for free on GTmetrix or PageSpeed Insights and optimize for those issues.
> Experiment with exit intent pop-ups: It’s a misconception that a brand loses out on a potential customer as soon as they click on the exit button. However, exit intent pop-ups serve that exact purpose. Experiment with these pop-ups to incentivize customers with offers or exclusive deals to make a purchase as soon as they decide to leave a page or even hover near the exit button.
> Mobile friendliness is not optional anymore: Mobile eCommerce holds a 72% market share in 2022, which is why it is extremely important for you to ensure that your store is mobile friendly because a poor user experience can be a major turn off for potential customers.
> Build trust with product page elements: Product reviews and testimonials can go a long way in building trust with potential customers. Most customers read reviews before taking a dive. Feature social media posts, star ratings, user reviews, etc, on your product pages to ensure that your existing customers advocate for your products, helping potential customers convert.